Instant Articles is a tool designed for media publishers to distribute fast, interactive articles to their readers within the Facebook mobile app and Messenger. By using the same infrastructure we use to load photos and videos, Instant Articles can load up to ten times faster than standard mobile web articles.
There are two types of ads in Instant Articles: advertisers on Facebook can choose Instant Articles for new or existing campaigns, or publishers can include their own direct sold campaigns. Learn more about how publishers can use Instant Articles here.
If you are already running Facebook ads, you can add Instant Articles to your campaigns by using automatic placements, or by ticking the Instant Articles box in any of Facebook's interfaces, as well as the ads API.
If you are creating new ads, we recommend using automatic placements. If you edit placements, you'll have the ability to select Instant Articles as a separate ads placement option in Ads Manager. Note that not all formats and objectives are eligible for delivery in Instant Articles.
Your ads can deliver into Instant Articles with the following ad objectives:
- Video Views
- Go to ad creation.
- Choose your advertising objective.
- Fill in the details of your campaign, including your audience, budget and schedule.
- In the Placements section, you can choose where your ad will appear. Instant Articles is included in automatic placements, or you can select it manually.
- Click Edit placements and make sure that Instant Articles is selected. If not, click the checkbox next to Instant Articles to include this placement in your campaign.
* Nguồn: Facebook