Instant Articles

Instant Articles is a tool designed for media publishers to distribute fast, interactive articles to their readers within the Facebook mobile app and Messenger. By using the same infrastructure we use to load photos and videos, Instant Articles can load up to ten times faster than standard mobile web articles.

There are two types of ads in Instant Articles: advertisers on Facebook can choose Instant Articles for new or existing campaigns, or publishers can include their own direct sold campaigns. Learn more about how publishers can use Instant Articles here.

Reporting for Instant Articles can be viewed separately to evaluate delivery and performance.

If you are already running Facebook ads, you can add Instant Articles to your campaigns by using automatic placements, or by ticking the Instant Articles box in any of Facebook's interfaces, as well as the ads API.

If you are creating new ads, we recommend using automatic placements. If you edit placements, you'll have the ability to select Instant Articles as a separate ads placement option in Ads Manager. Note that not all formats and objectives are eligible for delivery in Instant Articles.

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Instant Articles is available for ad delivery when using the following Ad formats:

  • Link Page post
  • Mobile App Install
  • Video ad
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Your ads can deliver into Instant Articles with the following ad objectives:

Regardless of format or objective, there's no need to upload new creative. Ads in the Instant Articles use the same images as ads on Facebook.

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To select Instant Articles in Ads Manager:
  1. Go to ad creation.
  2. Choose your advertising objective.
  3. Fill in the details of your campaign, including your audience, budget and schedule.
  4. In the Placements section, you can choose where your ad will appear. Instant Articles is included in automatic placements, or you can select it manually.
  5. Click Edit placements and make sure that Instant Articles is selected. If not, click the checkbox next to Instant Articles to include this placement in your campaign.

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* Nguồn: Facebook

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