On-Screen Impressions

The number of times our system was able to detect that an ad appeared on-screen.

How It's Used

On-screen impressions measures how many of your ads appeared in the viewable area of a person's screen. This metric can be used to see how efficiently you're reaching people and how many people had the opportunity to see your ad.

How It's Calculated

On-screen impressions are counted when there is at least 1 pixel on the screen for any amount of time and our system can verify that it was served to a person. You must use the javascript tag, which allows us to detect if your ad appeared on-screen.

This metric is the same as Impressions in Facebook ads reporting.

* Nguồn: Facebook

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